Erica Serio
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Ally Financial

 

 

ALLY FINANCIAL HARDEST WORKING DOLLAR - 2017


CAMPAIGN

For two months, Ally Financial placed thousands of ordinary one dollar bills back into circulation in 16 American cities. Anyone who came across one and entered the serial number into Ally's Hardest Working Dollar site was entered for a chance to win $100, $5,000 or even $10,000.  During the sweepstakes, more than 91 bills were redeemed in 29 cities across America, showing not only how hard these bills work, but how far they can travel. Participants have received over $50,000 in cash and other Ally Invest prizes!

ROLE

The Hardest Working Dollar Campaign was broken in to two sections. Launch & Dollar Dropper videos. For the Launch, we made 3 teasers that airred online and in new media. We airred a :60, :15 and :10 Launch video on TV, online and new media to let America know that the hunt was on. We then created Instagram videos to let viewers know which city we were going next. After traveling to Seattle, Boston and Detroit, we released Dollar Dropper videos to let you know what our Dollar Dropper was up to. I was the lead producer from start to finish. 

TEASERS

LAUNCH :60

DOLLAR DROPPER VIDEO

CITY ANNOUNCEMENTS - Social