Erica Serio
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ESPN

 

ESPN - LIFE NEEDS SPORTS - 2018


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ESPN launched a global rebrand with the "Life Needs Sports" campaign, featuring a new tagline and a brand new attitude. Starting in May of 2018, ESPN started rolling out their "Life Needs..." found footage and radio spots which featured content from the MLB, NBA, WNBA, Scripp's National Spelling Bee and more. Spots aired across ESPN's networks and their social media accounts well as sports players Instagrams and Twitter accounts. Most notably, The "Ballers" NBA Finals spot aired on ABC during the National Championship.

All spots required creative development and a deep search in to ESPN's archives to find the perfect shots to make our stories come alive. I produced 5 "Life Needs..." spots working closing with our creative directors, editors and music producer to get these up to ESPN's audience standards: quick, snackable content that is easy to share. Working with artists such as Lil Pump, Kendrick Lamar and more, we were able to pair popular tracks to our spot that was then shared with ESPN's famous newscasters and sports leagues and teams.