Erica Serio
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Marriott International

 

MARRIOTT INTERNATIONAL YOU ARE HERE - 2016 & 2017


CAMPAIGN

Marriott Rewards launched their new portfolio marketing initiative featuring Marriott properties around the world (Grand Cayman, Venice, South Africa and Bali) and starring real Marriott Rewards loyalty members. Using the tagline “You Are Here” across multiple marketing channels, the campaign debuted  on U.S. broadcast television during NFL football, followed by placements on Facebook’s new, immersive mobile experience, Canvas, and through multi-platform sponsorship with CNN in over 126 countries. 

ROLE

All 4 shoots of the campaign had a print, TVC and digital shoot. For all 4 locations, I was the line producer for the print & digital shoots as well as the assistant producer on the TVC shoots working directly with the executive producer. On location in Grand Cayman, Venice and South Africa, I produced 360 videos and cinemagraphs used for online and social as well as producing branded Facebook Canvases. I was the post producer on all 4 spots including the 2 min music video we made for Bali. 

TVC :30 - Global

BALI MUSIC VIDEO - Premiered on Vevo

MUSIC VIDEO TEASERS - Instagram & Twitter

PRINT ADS

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SOCIAL

 

<  <  <  FACEBOOK CANVAS

 

"Canvas helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories. Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile."

We worked with I Love Dust to make our South Africa Canvas come to life. We included animations, Facebook Carousel, cinemagraphs and a string out of 3 360 videos that we shot on location.